My main premise for an assortment of forthcoming business models is to position OER core curriculum product package as having a greatly reduced cost as opposed to being “free” and to use the proceeds to fund the work needed to
Selling core curriculum
I’ve been thinking a lot about how K-12 districts adopt core math or ELA curricula and how this relates to OER. In this context, I’m not thinking about the product itself (though I may write separately about that), but more
Positioning “open” – The 5 R’s
Among of the most lauded benefits of OER are the 5 R’s — reuse, revise, remix, redistribute, and retain. The ability of educators and students to continually update, improve, and iterate on their learning materials is the basis for rich
Positioning “open” – Free
In my continuing thoughts on ways to position open educational resources for the K-12 market, I now turn to the issue of “free.” I have two concerns about using the term “free” in promoting these materials. First, they aren’t really
Positioning “open” – OER
In marketing most things, including educational materials, positioning is important. Whether it is the short one sentence tag line or the elevator pitch description, how you describe something affects how people view it. I would even argue that coming to